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Research papers

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW
Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey
Company: Infotools
September 22, 2016
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Citation

Pagani, Feldhaeuser and Hulsey (2016a, September 22). Taste the feeling of a new brand tracking ecosystem. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/taste-the-feeling-of-a-new-brand-tracking-ecosystem-8888


Research papers

Clipboards, calls and focus groupies

Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign...

Catalogue: Congress 2016: #WOW
Authors: Melanie Courtright, Luke Sehmer
Company: Research Now SSI
September 22, 2016
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Citation

Courtright and Sehmer (2016a, September 22). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies


Magazines

Revue Française du Marketing (Juin/Juillet 2016)

La panique qui s' empare aujourd'hui du peuple anglais après la décision de quitterl' Union Européenne, à l'issue du référendum sur le Brexit, nous remet en mémoireles propos du journaliste et polémiste américain...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2016
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Citation

, A. (2016a, July 01). Revue Française du Marketing (Juin/Juillet 2016). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juin-juillet-2016-


Videos

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016
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Citation

Blechman, J. D. (2016a, June 15). Data gumbo. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/data-gumbo


Research papers

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016
×

Citation

Blechman, J. D. (2016a, June 15). Data gumbo. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/data-gumbo-8707


Videos

Market research: WOW this changes everything!

What if we could read minds? What if we could know what customers want before they know themselves? What if we could combine traditional Market Research with cutting-edge advances in Data Science, Machine Learning, Computational Psycholinguistics and...

Catalogue: Congress 2016: #WOW
Author: JT Kostman
June 15, 2016
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Citation

Kostman, J. (2016a, June 15). Market research: WOW this changes everything! . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-wow-this-changes-everything-


Videos

Clipboards, calls and focus groupies

The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...

Catalogue: Congress 2016: #WOW
Authors: Luke Sehmer, Melanie Courtright
June 15, 2016
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Citation

Sehmer and Courtright (2016a, June 15). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies-8700


Webinars

To beacon or not to beacon

The use of beacon and location triggering feedback is one of the latest trends and presents a great opportunity for Market Research organizations. Mobile panel apps using beacon and GPS technology are able to detect the location of a respondent...

Catalogue: Webinars 2016
Author: Miguel Ramos
June 15, 2016
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Citation

Ramos, M. (2016a, June 15). To beacon or not to beacon. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/to-beacon-or-not-to-beacon


Videos

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW
Authors: Horst Feldhaeuser, Clare-Marie Hulsey, Patricio Pagani
June 15, 2016
×

Citation

Feldhaeuser, Hulsey and Pagani (2016a, June 15). Taste the feeling of a new brand tracking ecosystem. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/taste-the-feeling-of-a-new-brand-tracking-ecosystem